2008 In Review…
So, with Christmas around the corner and 2009 coming into view, we’ve finally had time to pause, catch a breath and reflect on the year gone by.
There have been a number of successes, such as Qmedia being shortlisted for no fewer than 3 awards at this year’s MRS Research Awards 2008 (READ MORE…) whilst throughout the year we have also been out and about successfully presenting and sharing our industry knowledge (READ MORE…). Our work was also featured at this year’s MRG Conference in Lisbon: by C4 (Understanding The Age Of Video On Demand) and Universal McCann (Rebuilding A Dynasty: Who Wins In The New Age Of Television).
But what has really surprised us when taking stock is just how many market category areas we have been involved in researching this year!
In working for our media owner or agency clients we have researched ad campaigns and brand health for products as diverse as:
- Weedkiller
- Broadband
- Alcohol
- Detergents
- Laptops
- Cars
- Films
- Ambient grocery
- Dairy foods
- Banking
- Insurance
- Credit cards
- Skincare
- Mobile phones
- Government
- Retailers
- Soft drinks
- Travel agents
- Haircare
- … and more!
We know how to research all different types of brands – and look forward to compiling an equally complex and diverse list across 2009.