From broadsheets to tabloids, from glossies to niche B2B titles, we know how imperative research is to maximizing circulation figures and advertising revenue!
- Understanding Audiences/Target Markets
- Format/Content Evaluation
- U&A studies - crucial to sustain share and inform future direction
- Strategic Positioning
- New (title) concept development
TV
In this the digital decade, the broadcast landscape is constantly changing, with TV now being much more that just a box in the lounge. Read more
From broadsheets to tabloids, from glossies to niche B2B titles, we know how imperative research is to maximizing circulation figures and advertising revenue! Read more
digital
Research can help make online investment more profitable through a programme of business and user research and usability studies. Read more
advertising evaluation
Our bread and butter is media and advertising campaign evaluation, from concept and pre-testing through to post evaluation. Read more
radio
DAB and pod casts have changed the radio industry. Our radio research is varied..... Read more
below the line
New pricing systems, heightened competition and data protection laws are making it harder than ever before for Direct Mail and Below The Line marketing activity to cut though. Read more
PR evaluation
From guerrilla media campaigns to WOM, viral marketing, blogging or events and exhibitions evaluation, we understand, analyse and decode the power and effects these channels have on the consumer. Read more
gaming
From Motion Sensor Controls to BluRay, the gaming world is evolving and continually pushing the boundaries of the entertainment experience. Read more