PR evaluation
From guerrilla media campaigns to WOM, viral marketing, blogging or events and exhibitions evaluation, we understand, analyse and decode the power and effects these channels have on the consumer.
We also understand the crucial need for message cut through and making sure brands maintain positive SOV. Our research findings will help you achieve just that.
Deploying qualitative and quantitative techniques, we have a wealth of tools that isolate salience and get to the heart of what communication is working most strongly and why.
We can help you evaluate ATL/TTL/BTL campaigns, we can distil the effects of web 2.0 on your brand and can look at the communications success of new product launches etc.
If you're a PR agency who wants research with a difference and from a team who understand the media, then get in touch!
TV
In this the digital decade, the broadcast landscape is constantly changing, with TV now being much more that just a box in the lounge. Read more
From broadsheets to tabloids, from glossies to niche B2B titles, we know how imperative research is to maximizing circulation figures and advertising revenue! Read more
digital
Research can help make online investment more profitable through a programme of business and user research and usability studies. Read more
advertising evaluation
Our bread and butter is media and advertising campaign evaluation, from concept and pre-testing through to post evaluation. Read more
radio
DAB and pod casts have changed the radio industry. Our radio research is varied..... Read more
below the line
New pricing systems, heightened competition and data protection laws are making it harder than ever before for Direct Mail and Below The Line marketing activity to cut though. Read more
PR evaluation
From guerrilla media campaigns to WOM, viral marketing, blogging or events and exhibitions evaluation, we understand, analyse and decode the power and effects these channels have on the consumer. Read more
gaming
From Motion Sensor Controls to BluRay, the gaming world is evolving and continually pushing the boundaries of the entertainment experience. Read more