The first industry-wide, in-depth study revealing the mechanics and power of using TV and online advertising together. Qmedia were commissioned at the end of 2007 by Thinkbox and the IAB, working together in a partnership that was itself a landmark collaboration.
Qmedia’s research explored the viewing patterns and engagement levels for VoD vs ‘normal’ linear TV broadcasts. Our client has presented these ground-breaking results at MRG Lisbon 2008, and to most major media agencies.
Qmedia was commissioned to provide a cross-platform audience segmentation of 16-34 year old viewers.
The study required an holistic audience understanding, to enable joined-up scheduling, programming and marketing across this brand’s three major media platforms (TV, radio, web).
Beginning at the end of 2006 and concluding with the channel re-launch in October 2007, the story of how TV channel UKTV G2 became Dave and the centre of attention, rather than just another face in the crowd, is a testament to the value of a strong client relationship and effectively delivered research insight: a high profile example of how research really can make a difference.
A major commercial broadcaster wished to explore their audience’s engagement with the brand across their new multi platform offering.
We mapped the landscape in terms of penetration vs competitors, across both traditional and new media platforms (eg mobile wapsites, red button interactive services, social networking sites).
Qmedia works with a wide range of clients in a variety of media industries. A mixture of Media owners, planners/buyers and creative agencies are longstanding clients with whom we continue to have a great working relationship.
