ITV - Coronation Street
Think TV sponsorship; think Cadbury's and Coronation Street? Plenty do, and Cadbury's have signed up to continue this relationship, but on the strength of ... what? What is the evidence for sponsorship's effect on a brand? What is the role of programme sponsorship in the changing media landscape of the 21st Century, when product placement, ad funded programming and whole channel sponsorship are now upon us, and spot ad revenues are in decline?
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C4 Big Brother - Who goes? Research Decides
Hard as it is to believe, the phenomenon known as Big Brother has now been on our screens for 8 years! Big Brother is the highest profile reality TV show in the UK, a yearly media event and showing a 20% year on year increase in advertising revenue alone.
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Flying High With Cedar Communications
Working with Cedar Communications, we conducted an exciting and innovative project combing a range of methodologies including qualitative discussion workshops, eye-tracking and semiotic analysis. The project's purpose was to glean insight to further aid the ad sales process as well as focussing on the editorial/content development of BA Highlife and High Life Shop! magazines specifically.
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Emap Construction - It's Showtime!
The Interbuild show at the NEC, Birmingham is the event in the UK construction calendar. No other event in the UK comes close to attracting so many key companies and individuals from the construction industry and we weren't afraid to get our hands dirty!
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Emap Construction - Its showtime!
The Interbuild show at the NEC, Birmingham is the event in the UK construction calendar. No other event in the UK comes close to attracting so many key companies and individuals from the construction industry…and we weren't afraid to get our hands dirty!
Qmedia cemented the contract to explore the impact of the EMAP Construct event on its 1,100 exhibitors and 44,000 buying visitors.
Why? To build upon its success (pun alert) and lay the infrastructure for a continually progressive show that delivers what it promises.
A solid foundation of ethnographic visits layered with a post show online evaluation survey helped construct a clear blueprint for the future. By fully immersing ourselves within the event via an experiential approach, we could explore the landscape and truly understand the aims, wants and needs of a varied audience. The online survey supported the visits by supplying a reflective angle on the show engagement.
Showcasing the results via an interactive presentation really brought the house down!
By commissioning research with Quaestor, EMAP managed to unearth a wealth of information regarding event positioning, management, brand presence and communications. Show us your research needs…and we'll 'show' you the way!
"The team here have been very impressed with the quality of the work we have received and the level of insights you've given. I felt comfortable working with every person in your team, they were all very helpful. My queries were always answered very quickly which is important to me. I really liked the weekly email updates which no other agency I've worked with does - they really helped keep me in touch with the project when I was working on many others. I felt that the presentation was of great value and the way it was put together has saved me time looking for the insights." - Shona Welch, Research Manager, emap construct.