Qmedia Research, Market and Media research Leeds


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C4 Big Brother - Who goes? Research Decides!

Up and down the country people discuss the housemates as if they were their own friends, but how do the programme makers know what the public really think?

Over the years Qmedia Research has worked closely with Channel 4 to provide an independent voice amongst the 'noise' surrounding the series. Viewer reactions and response to latest events, is then fed into week-by-week programme planning.

Big Brother is always full of surprises and needs to remain creative and on top of its game.

So how do Qmedia approach the research? Big Brother now spans many different medias including Internet, interactive and live streaming. To reflect this a range of techniques was decided upon.

These include:

  • Weekly Mini Group Discussions in the initial weeks - we are 'on call' for groups in later weeks
  • In-home Viewing Depths - watching Big Brother with viewers in their own homes
  • Contact Diaries - recording all media contacts with Big Brother
  • Weekly forum
  • Viewer Panel - weekly telephone and email catch ups
  • Developmental Workshops Post Series

All of these techniques work together to provide a holistic view of viewer reactions and responses to the Big Brother series, enabling producers to make informed decisions on a regular basis.

The findings are delivered via an online information resource Big Brother Hub enabling Channel Four to access the information quickly and readily.

This study highlights the strengths of research even when things are going well.

By keeping their ears close to the ground via research, Endemol and Channel 4 ensure that Big Brother remains a successful and popular show, which shows no sign of disappearing from our screens… Next round of auditions anybody?

"Working with Qmedia on the new series of Big Brother was an obvious choice given their depth of understanding of the complexities and evolving nature of the show, from a single channel programme to multi platform format." - Donna Booth Senior Programme Research Executive at Channel 4

For further information on this case study please contact James Bryson 0113 205 7002