The Evolution of Live It!
Ultimately, what all good research should do is bring the client – you – closer to your customers / viewers / consumers – them.
So, reports of Kangaroo’s death are no longer exaggerated. This is disappointing, for it was a bold and visionary project and it would have been fascinating to watch how it changed the TV landscape.
The British I was working with in Sydney had a good laugh when I told them I was moving to England. “In the middle of Winter? You’re daft.” they said. Well… maybe. But a change is as good as a holiday especially when, as in this case, it’s the persistent rain that literally makes the grass greener on the other side of the fence.
Qmedia have had a long history working alongside brands and advertising focussed at children and youth audiences. Aaron is our specialist in this area.
Sam De Boise is the newest member of the Qmedia Team. Here he shares his thoughts about what it’s like working for a leading media research agency.The Evolution of Live It!
Ross
Ultimately, what all good research should do is bring the client – you – closer to your customers / viewers / audience – them.
Ross is responsible for reinvigorating and refreshing Qmedia’s audience insight programme – Live It! – and knows a thing or two about how best to bridge the divide between ‘us’ and ‘them’. Discover the evolution of Live It! here…
We can all learn a thing or two by communicating with each other and nowhere is this truer than in research. Whilst technological advancements have made research funkier, sometimes it’s good to take a step back and concentrate on developing a closer client-audience relationship – particularly in the context of the current economic climate.
In refreshing what has been known in the past as ‘customer closeness’, I felt it was important to develop a vehicle for client-respondent interaction that made the communication not only commercially beneficial, but also engaging and – perhaps most importantly – fun for both parties.
Qmedia’s Live It! proposition is the result (click here to read more about Live It!)
The thinking behind the proposition is considered. I began by examining some of the successful ‘customer closeness’ work we had done as Quaestor in the past. You can learn a lot by digging in the archives and bending the ears of seasoned pros (of which we have many here).
Taking this as the foundation , I cherry picked the better elements – some of which I myself was involved with way back in my graduate days – and tailored them to be more applicable to today’s media audiences i.e. the respondents as media qualitative researchers we speak to week in, week out. New exercises were designed, new formats of interaction developed and a portfolio toolkit of Live It! exercises compiled. This infrastructure allows us to create bespoke Live It! sessions for each and every client. No two Live It! compilations are the same.
At this point I decided that it is important that Live It! sessions would become much more of an event. The best (and most rewarding) research sessions are ones where both clients and consumers leave feeling they have been part of something important, something eventful, something rewarding.
Live It! evenings are therefore exactly that – a night out, somewhere different and interesting which motivates all involved. They are hassle free. Qmedia take on board all the organisational duties – the venue booking, the catering, the hosting and compèreing. When respondents leave at the end of the night they feel uplifted and satisfied in the knowledge that their opinions have made a difference. Clients leave feeling that they have truly got to grips with their audience.
The development of Live It! is borne out of years of experience. Qmedia know how to help you live the lives of your audience. Get in touch with us today to find out how.