articles
New Technology You're Looking Forward To?
The QMedia team hit the streets of Leeds to investigate what will be making people happy in 2008! Aside from sunny weath... Read more
Qmedia’s competition scandal investigation
‘Two-thirds of the British public say that they will no longer take part in TV competitions’What impact did ... Read more
The Green, Green Grass of Media.
Battle has commenced. Which media companies will become the greener than green pioneers of the future?Although it is ear... Read more
The future of TV advertising Is it all over? Not half!
We take a hard look at the future of TV, and find it moving – in several directions.... Read more
The Reality TV Market
James Bryson Takes A reality check on the Reality TV MarketWhen I first conducted groups looking at the reality TV marke... Read more
Getting it Online
Qmedia Takes A Considered Look at the Evolving Online Quantitative Research Landscape.An ever increasing number of ... Read more
Web Development and the Benefits of Research
Clare Baines explores web development and the benefits of research. 'Build it and they will come', right? Unfortuna... Read more
Effective Client Account Management
Catherine Ellis takes a look at what constitutes effective Client Account Management Having worked both client and ... Read more
The death of TV as we know it …
A recent advertising campaign by PC World, for £849, offers the ultimate entertainment experience a brand new Livi... Read more
Radio Ga Ga
We Take A Brief Look At How The Radio Industry Is Coping With A Digital WorldAs radio industry leaders announce a rough ... Read more
Web 2.0. Something to be embraced or worried about?
We briefly explore that buzzword web2.0, and some key implications for advertisers that arise in its wake.Alot of p... Read more
The new rules of Ad Engagement.
We take a brief look at the new rules of Ad Engagement.What makes great art? Impossible to say, but you know it whe... Read more
Research & the Changing Media Landscape
It is well documented that as technology converges (e.g. smartphones, mobile internet, PC as TV) the media environment i... Read more
Good website quick check list
1. Does it do what it needs to do? Does it meet consumer expectations and needs and business objectives?2. How straight ... Read more
What is a tracking study?
We explore what a tracking study actually is and how it might be able to benefit some of you readers!Tracking refer... Read more
Ad & Media
Every arm of the media is facing Technological, Cultural & Commercial challenges. We explore what this means for res... Read more
A New World of Opportunity? You Bet!
Ross Taylor talks you through a potentially lucrative new revenue stream for media owners, agencies, planners and buyers... Read more
360° Research?
We are always on the look out for ways to generate added insight into your research projects. We embrace technology - bu... Read more
New Technology You're Looking Forward To?
The QMedia team hit the streets of Leeds to investigate what will be making people happy in 2008!
Aside from sunny weather, football and bargains in the sales, discover what people are looking forward to in terms of new technology and media this year by watching our 1st YouTube video here: